How it all started …
When I was 13 years old, I was the lowest I’d ever been. My parents were in the process of getting divorced and it’s been a dark life season that (amongst other reasons) caused me to fall into a deep hole of depression.
My days consisted of self-pity and destructive behavior patterns; my mind was constantly occupied with negative thoughts. I was constantly worrying what people might think about me - desperately trying to make them love me. I was faking my happiness & hardly ever speaking my own truth, which ultimately made me feel incredibly empty, unworthy of other people's love, and misaligned.
You guessed it, I was sabotaging myself 99 % of the time, feeling completely lost and out of touch with the person I was at my very core. I had no goals, no purpose, and honestly, no desire to keep going like this…
One day, when my mom and I were at the doctor’s, they told me that if my condition would get worse, I’d have to go into a clinic… and that was when something inside of me clicked, and I realized that I had to flip the script and start creating a new life for myself, from scratch. Continuing to lose and neglect myself was no longer an option, as I didn't want to lose my mom at all costs.
And so, I made the commitment to start working on myself and dove deep into all of my past trauma, childhood wounds, and the sabotaging behavior patterns that showed up as a result of my inability to handle it all in a healthy way. To document what I was learning, I started an Instagram page. I showed up daily, posted about my passions, found myself and over time, became a whole new version of me – one that loved life, had a strong mindset, massive confidence in herself, saw her worth and actively worked towards her dream life.
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Before I knew it, people were reaching out, asking me to coach them! My mind was blown, I felt excited and thought to myself ‘if I could get myself out of depression, and re-create my life from scratch… why wouldn’t I be able to help others become a happier version of themselves just as well?’ And so, I gave it a shot… just to realize that I was incredibly gifted at guiding people, and that my testimonials were through the roof.
I continued coaching as a side-hustle whilst still getting my University degree, my Coaching certification AND traveling the world solo. Eventually, I decided to go all-in on my coaching business and create the life of my dreams in late 2019.
When I eventually came back to Germany in summer 2020, I met my current partner, Max. We started casually dating; well, at least I thought that it was casual. For him, it wasn’t so casual at all. On our third date, he told me that he loved me, and that he would move abroad with me if I’d leave Germany again (which I had mentioned to him when we just started texting). I couldn’t believe that he really gave up his entire life — his apartment, his job, being around his friends + family — just to be with me. It also low-key freaked me out how serious he was about us, and how certain he was of his feelings for me.
My main focus at that time was building my empire, and whilst I had fallen for him (more than I liked to admit to myself), I cared so much about working as many hours as I possibly could in a day because I was deeply convinced that this was the only way for me to succeed and create the impact + income I desired. Until then, I didn’t realize that this was actually not how I wanted to live my life; but I hadn’t known it any other way. My reality from age 21-24 evolved around working, traveling, socializing, and building my brand. There was almost no room for other priorities in my life.
We moved to Santorini a few weeks later, but we didn’t have much quality time together at all. Whilst Max was spending his weekends exploring incredible spots in Santorini, I was glued to my laptop from 8 AM to 11 PM. I kept telling him and myself how much I loved my job (which was very true), without realizing how unhappy it made me to not have the time freedom that would allow me to enjoy being self-employed. My old paradigms around work + success kept me stuck in a cycle of overworking, undercharging, overextending myself, sleeping too little… and my reality looked very similar during our time in Tenerife. I just didn’t know how to get the same (or even better) results in my biz differently, without sacrificing the growth of my business that started taking off more & more at that time due to the consistent work I put into it.
Hustle gets you places, sure; unfortunately, back then, I didn’t trust that flow and magnetism would get you even further.
Around 11 AM one day, my partner came into the bedroom and asked me if I was down to do something fun together; he had 3 hours left before a work call would start. ‘Nope sorry, I’m WORKING!’, I snapped, feeling slightly triggered by the fact that he would take time off during a work day to do something fun. Until I realized that… I could technically do that, too… but I chose to stay inside. I chose to work more, in order to achieve more. And my reality reflected this belief right back at me. Shortly after, Max left, and I sat at home having a full-on breakdown… tears were running down my face as I realized that my business gave me fulfillment and location independence, but not the TIME freedom I was craving – because I wasn’t allowing it.
I didn’t believe that I could actually have it ALL, and that life could be THIS good.
And so, on that day at the end of April 2022, I made the decision to do whatever it would take to create a different reality for myself. I had seen other female entrepreneurs scale successfully and sustainably without sacrifice of their well-being, happiness and relationships — and I was determined to do the same. After all — if they could do it, so could I (this mindset got me to start my biz in the first place, and it empowered me in that moment to get to yet another level). I was SO over operating in this old way of exhausting myself just to get somewhere; sure, it had worked for me before I entered my relationship, when I was single… but now… I WANTED to spend more time off my laptop and phone, and ENJOY this man, his presence and the love he offered me so freely.
About a week later, on the 30th of April, I made the decision to invest $15K into a 4-month Business Mastermind that promised support with setting up systems and automations that would allow me to scale my business and create more time freedom. It was the biggest investment I had made in full to date and scared the F out of me. I did it anyway. When I sat by the ocean on a bench, looking at the sun as it set, I felt a full-body exhale. I knew this was the start of a new era. I had no idea what would be ahead of me; but I trusted that it would be what I needed. And it was. However…
The Mastermind wasn’t what I needed in terms of embodiment and healing work, but it gave me the guidance I needed to automate some parts of my business and helped me structure my launches. After the Mastermind, I was consistently hitting $20K- $30K a month, even without launching any program actively.
What followed after was a time of discovering what leading my life in a way that FELT good looked like; because whilst the new structures were great, I didn’t feel connected to my feminine energy when working and leading my business. I was craving more pleasure and play. More fun and flow. I was desiring deeper levels of healing, of self mastery and embodiment. And so, since summer 2021, I worked on figuring out a way to combine the power of infusing masculine AND feminine energy into my business (as well as in my daily life + romance) to reach a whole new level of success & fulfillment.
Why? It mattered so much to me to figure out how to FEEL different in the process of achieving my personal & professional goals as a female CEO.
12 years ago, my dream life felt so out of reach. But one day, I woke up and decided that enough was enough.
It was time that I valued myself enough to commit to getting out of this dark place, and create a reality beyond my wildest imagination – whatever it would take.
Little did I know that this commitment would get me out of my depression and catapult me into self healing, self mastery, self actualization… and ultimately, into the greatest love story of my life, leading a multi six-figure business, rising up higher than I ever have before.
I didn’t know back then that my commitment would have so much power. But it allowed me to start taking inspired action in alignment with the vision I had decided I wanted to hold onto… the vision of my highest self – aka, the person I am today.
I knew deep down that this is who I was truly supposed to be, and that’s what kept me motivated - even on the hardest days. It reminded me to keep moving forward, and to keep doing the things that I knew over time would add up and eventually take me to my dream life.
The truth is: you don’t have to figure everything out by yourself over the course of multiple years like I did. You can take a shortcut. And I’m here to show you the way.
Instead of struggling with trial & error, you can stick to powerful strategies and tools that have been proven to transform your subconscious mind, patterns, identity, and thus, your life. And yes - YOU can have this transformation within a few weeks/ months if you are truly committed to becoming the version of yourself that you deeply desire to become. The person who feels aligned, alive, centered, and able to serve & create from a place of overflow.
You see, you are meant to be(come) that woman who unapologetically shines her light in this world and stands up for herself. The woman who chooses to love herself fiercely, day in and day out. The woman who makes a conscious effort to fill up her own cup in order to raise the vibrations of those around her. The woman who integrates her personal life and career, so they fuel one another. The woman who is in a healthy, balanced, loving relationship. The woman who is surrounded by absolute soul sisters and thrives in her mental, physical and emotional well-being.
Throughout my coaching career, I have helped hundreds of beautiful women transform their lives by showing them how I elevated my own. And because you are reading this, I know that you are also ready to let go of the limiting beliefs that are holding you back and start taking massive action in the direction of your dream reality.
It’s time for you to gain the clarity you need to start embodying your highest potential. I know that you already have everything within you to start showing up as the most aligned version of yourself who has it all – her dream lifestyle, a state of optimal health, fulfilling relationships… you simply need to unlock it.
By reconnecting with and understanding yourself through high level, hands-on mentorship on a whole new level, you’ll be able to grow your awareness, identify your blocks & limitations, and start reframing anything that no longer serves you. The result?
You’ll be unstoppable when it comes to creating a lit up life & career, and attracting everything you’ve ever wished for. You are so worthy of this, babe!
What does Laura’s work look like?
Her mission is to normalise doing the inner healing & mindset work through her hands-on approach to holistic well-being, self-leadership & feminine embodiment. Laura’s core values are freedom, contribution, community, connection and authentic communication. She has dedicated her life to offering service, nurturing her own growth and supporting the transformations of those around her. As a positive authority figure within the coaching & self-help community, her main message is that everyone is worthy of living in abundance.
Today, Laura is a top Feminine Leadership & Empowerment Coach - helping passionate and ambitious women unlock their personal power and turn their craziest visions & wildest dreams into reality… all whilst cultivating a work-life-balance that supports their fulfilment, well-being and quality of life.
In addition to her powerful work as a coach, Laura is also an advocate for eco-friendly & vegan living. Cultivating her holistic approach to life, she shares her knowledge about the power of the mind, as well as how to live a balanced life through nourishing the body and soul.
In short:
→ Sun Sign: Sagittarius
→ Enneagram: Type 8
→ MBPT: INFJ-T
meet laura’s team 》
My certifications
200-hour Yoga Teacher, certified in 2019 through Odyssey Movement
Certified Master Life & Success Coach
through Yes Supply
Certified NLP, Hypnosis, EFT, TIME, and Life Coaching Trainer through Yes Supply
Feel free to join my holistic coaching certification training, The Embodied Coach Academy, by clicking here!
Ready to manifest the life of your wildest dreams?
Let me drop a truth bomb for you: life is full of limitless possibilities. We are put on this planet with infinite opportunities and the chance to become whoever we want to be & do all the things we want to do. We can, without a doubt, manifest and co-create all that our heart desires -but only once we have the right strategies in place. We also need to know how to effectively use them, and we have to be willing to take massive action.
YOU are here on this planet to learn, grow, expand, inspire others and do whatever fulfils you the most. So it’s time to stop letting others tell you how to life your live. Their path is not yours - and trust me when I tell you that there is so much more out there for you to discover, to achieve and to create. Up until this point, you’ve only experienced a tiny glimpse of it.
If you want to radically level up your life, the time is now.
Let me be your guide as you unlock the power within you & start taking inspired, purposeful action towards your biggest goals.
Meet the Team
Get to know the faces that work alongside me behind the scenes to help me ensure your transformation
Shannon
Intern, Email Marketing & Masterclass Moderation
Emily
Head Coach & Client Happiness Management / Operations Management & Customer Support
Max
Brand Design, Art Direction & Video
Want to join & support us on our mission of changing thousands of lives?
Check out our open internship positions!
Disclaimer for all internship positions:
The minimum duration for an internship with us is 6 months and the weekly time investment is at least 10 hours. Strong communication skills and fluent English are further required skills. You should also have strong organisational skills and the ability to think creatively as well as strategically. You should be willing to learn a lot (guaranteed with us), and be able to receive critical feedback & implement it accordingly.
We want to get to know your personality, values, and work ethic.
For example, the majority of our current team members participated in a coaching program with Laura, previously to applying for an internship with us.
If we are a good fit and the internship has been successful, we are happy to discuss how we can continue working together long-term.
P.s.: You are NOT a coach/ do NOT run your own coaching business or plan on starting your own as we might offer you joining our team long-term; thus, your entrepreneurial journey would be disrupted by the work with us, and we value long-term (if not life-time) partnerships.
Please note:
We don't discriminate against applicants based on gender identity or expression, sexual orientation, race, religion, age, national origin, citizenship, pregnancy status, veteran status, or any other differences that people imagine to discriminate against one another. If you have a disability, please let us know if there's anything we can do to make the interview process better for you; we're happy to accommodate.
Laura Herde LLC is on a mission to change the way that highly ambitious women show up for themselves and supports them in creating aligned, fulfilling and abundant lives - we are looking for passionate individuals to join our team for the following positions:
Email Marketing Specialist
Estimated time investment: 10 - 12 hours per week
Skills required:
- Strong writing skills
- Flodesk experience
- Strong copywriting skills
- Knowledge & willingness to learn
about industry-relevant topics
PR/Marketing
Estimated time investment: 10 - 12 hours per week
Skills required:
- Project management skills
- Strong copywriting skills
- Ability to proactively research &
execute PR and marketing tactics
WEb Designer
Estimated time investment: 10 - 12 hours per week
Skills required:
- Strong organisational skills
- Website mobile version optimisation
- Squarespace experience
- Coding experience
- Flexibility
Social Media Strategist
Estimated time investment: 10 - 12 hours per week
Skills required:
- Community management experience
- Background in social media strategy
- Familiar with Twitter, Pinterest, Facebook
- Customer service experience
What you Get:
You get to learn from a lean six-figure start-up company in terms of skills + knowledge to scale your own business.
You further get to experience/ learn about:
- dynamics + workflows of a lean start-up company (less than 10 team members)
- access to high-value business resources + free trainings
(team resources on leadership, sales, time management + copywriting)
- self-marketing, personal branding and business building
- a remote job in a dope-ass team with the chance to become a long-term part of the movement
You also get referrals to our own network of coaches and business owners if you provide a service or an offer they could need which saves you on marketing efforts (priceless). All our interns have unlimited access to our high-quality team trainings as well as client resources for personal growth. These include professional trainings on business and personal growth/ mindset. You will also have the opportunity to ask us questions about self-employment, entrepreneurship, and online work at any time if you are a VA/ freelancer or want to become one.
As we have been running a successful online coaching business for several years now, we have learned a number of lessons which we are happy to share with you.
At the end of your internship, you will receive an internship certificate if we choose to part ways and not continue the partnership long-term.
In our team, you will get the freedom and support to develop and learn at an exponential rate. If you are interested in supporting us in our team, feel free to apply below by filling out the form and attaching your letter of motivation and resume to it.
In your resume, you can tell us more about how you can add value to our team.
We look forward to hearing from you!